Why Big Companies Can T Innovate


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Big companies are really bad at innovation because they’re designed to be bad at innovation. Take a story plucked from the pages of Gerber’s history.

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Some business pundits today believe innovation ignites better in startups than in large, established corporations. They believe big companies are weighed down by their own success, too invested in the past to create and execute new ideas. they say, “You can’t teach an old dog new tricks.” I …

Big companies can innovate. What you needed was an internal smuggler. You see, the physics of big companies is to mitigate risk, reduce costs, stick to what is profitable.

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